Restaurant loyalty programme built for first-party customer data
Run a restaurant loyalty programme from one platform. First-party data, repeat-visit growth, full control for Marketing Directors.
Provide customers with a
consistent loyalty
experience across every
ordering channel.
consistent loyalty
experience across every
ordering channel.
Keep your
customers spending
more and climbing the
reward ladder.
customers spending
more and climbing the
reward ladder.
Encourage repeat
visits by up to 62% and
increase lifetime value.
visits by up to 62% and
increase lifetime value.
A restaurant loyalty programme turns one-time visitors into repeat customers. For multi-site QSR operators, it does more: it captures the first-party customer data Marketing Directors need to plan, target, and measure every campaign.
Vita Mojo’s loyalty product runs as part of one connected stack: POS, Digital Ordering, Self-service Kiosks, and Click & Collect all feed the same customer record. Marketing teams launch tiers, points, and offers without engineering tickets, then track performance in Vita Mojo Analytics.
Driving efficiency and revenue
for 3,100+ locations
for 3,100+ locations
Your loyalty scheme,your rules
Complete
control
You have control of the incentives and rewards, allowing you to design your offering from scratch: you control how much spend earns how many points (and what milestones earn awards).
Fully customisable
Your loyalty scheme is fully customisable to your brand, with complete control over the design elements and experience.
Fully embedded
Loyalty with Vita Mojo makes acquiring, retaining and encouraging repeat visits a part of everyday operations.
How Vita Mojo’s restaurant loyalty programme compares
Feature / Capability
Vita Mojo loyalty programme
Bolt-on loyalty plus separate POS and ordering
Standalone third-party loyalty app
First-party customer data ownership
Yes, in one customer record
Fragmented across systems
Limited
Single customer view across POS, online ordering, and kiosks
Yes
Partial
No
Real-time points and rewards at the till
Yes
Variable
Variable
Marketing team can launch campaigns without dev work
Yes, in its own tool
No
No
Loyalty reporting can be easily fed into P&L
Yes, via Vita Mojo Analytics
Manual
No
Loyalty offers live in Digital Ordering and Click & Collect
Yes
Sometimes
Sometimes
Reduces aggregator commission via direct ordering
Yes (paired with Digital Ordering)
No
No
One vendor, one bill, one integration to manage
Yes
No
No
Powering operations for growing hospitality brands
“We’re proud to end up with something that feels like us.”
Through its customer-first Loyalty App, GAIL’s embraced digital transformation while staying true to its craft bakery ethos.
This resulted in nearly one-third of its customers using the app and it contributed to a 150% increase in new customer acquisition.
“Nearly a third of our customers are using it, which is one of the highest engagements across the industry. We love that people are so passionate about the loyalty scheme.”
Rosie Hill, Head of Ecommerce, GAIL’s Bakery
Nearly a third of our customers are using it, which is one of the highest engagements across the industry. We love that people are so passionate about the loyalty scheme.
Marta Pogroszewska, Managing Director, GAIL’s Bakery
233%
increase in Click & Collect customers with Loyalty & Subscriptions
Loyalty is going to allow us to collect first-party data and measure better. Everyone needs to be collecting
first-party data wherever they can.
Gemma Barter, Senior Marketing Manager, Honest Burgers
Win
loyalty, reward easily, boost
lifetime value
Discover how to boost customer engagement and reward your business with long-term revenue.
Why do you need a Loyalty scheme?
Competitive
advantage
As the cost of eating out continues to rise for guests, loyalty schemes are becoming increasingly significant for operators to stand out from the competition.
INFLUENCING CUSTOMER DECISIONS
According to IGD, 39% of eating-out loyalty users say that loyalty schemes influence where they buy food and drink.
MEET CUSTOMER EXPECTATIONS
With so many ordering channels available, the days of paper stamp cards are long gone. Customers now expect digital loyalty schemes that earn them points across all channels towards a singular reward.
Customer Loyalty Software FAQs
Question
Answer
Q1: What is a restaurant loyalty programme?
A restaurant loyalty programme rewards customers for repeat visits, larger orders, or specific behaviours. For multi-site operators, it doubles as a customer data engine: every transaction, channel, and offer ties back to a known customer. Vita Mojo’s loyalty product runs across POS, Digital Ordering, Self-service Kiosks, and Click & Collect, so every channel feeds the same record.
Q2: What is the difference between a restaurant loyalty programme and a restaurant loyalty app?
A loyalty programme is the rule-defining layer: points, tiers, rewards, and offers. A loyalty app is the customer-facing channel where they engage with it. Vita Mojo’s loyalty product covers both: the engine that runs the rules, and the app and web touchpoints customers see.
Q3: How does Vita Mojo’s restaurant loyalty programme capture first-party customer data?
Every order on Vita Mojo POS, Digital Ordering, Self-service Kiosks, or Click & Collect identifies the customer where they have signed up or logged in. Each transaction writes to one customer record. Marketing Directors get first-party data they own, with no aggregator data tax and no third-party dependency.
Can our marketing team run loyalty campaigns without IT support? Yes. Vita Mojo’s loyalty product is built so marketing teams can issue points or stamps, offer double points & stamps, create offers and campaigns, and change the reward offerings autonomously from a single dashboard. No engineering tickets. No POS reconfiguration per offer.
Q4: Does the loyalty programme work across all our channels?
Yes. Loyalty rules apply consistently across POS, Digital Ordering, Self-service Kiosks, Click & Collect, and Order & Pay at Table. Customers earn and redeem the same way at every touchpoint, creating a consistent and reliable experience that enables cross-channel spread. Even customers who order via aggregators are rewarded and incentivised to return and order via first-party channels to redeem their points or stamps.
Q5: How does a restaurant loyalty programme help cut aggregator commissions?
A first-party loyalty programme gives customers an incentive to order directly through your app or website rather than through aggregators. Every direct order saves aggregator commission and adds first-party data to your customer file. Operators running Vita Mojo’s Digital Ordering with loyalty typically see a meaningful shift in share away from aggregator volumes.
Q6: What is the difference between a points-based and a tier-based loyalty scheme?
Points-based programmes reward every transaction with a numerical balance customers redeem. Tier-based programmes unlock higher rewards, perks, or status as customers spend more. Many operators run both. Vita Mojo supports points, tiers, and hybrid models in the same product. We can also convert your stamp-based cards to a digital version.
Q7: How long does it take to launch a restaurant loyalty programme with Vita Mojo?
Launch time depends on your data and integrations. Most multi-site operators move from kick-off to live loyalty on a clear, agreed timeline. Vita Mojo’s onboarding team handles configuration, customer data migration where needed, and team training. This can take approximately two to three weeks.
Ready to learn more?
Discover how to boost customer engagement and reward your business with long-term revenue.