Background
Founded in 2004, LEON set out to redefine fast food by offering delicious, healthy options that are also kind to the planet. With over 70 restaurants across the UK and Europe, LEON remains committed to its mission: making fast food good food while ensuring a positive impact on the planet and its people.
Challenge
As LEON expanded rapidly, it faced challenges in maintaining scalability and understanding customer behaviour. With hundreds of thousands of guests visiting their restaurants, LEON had no way of tracking whether they had visited before or how frequently. This lack of insight hindered their ability to personalise experiences and build customer loyalty.
Solution
To address these challenges, LEON partnered with Vita Mojo to implement a comprehensive digital ordering system, including kiosks, Click & Collect, and a mobile app.
This integration allowed LEON to offer guests new ways to order and pay, enhancing convenience and efficiency.
