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Watch how Bunsik built the operations behind a viral brand
Bunsik’s corn dogs took over London TikTok. People were lining up in Soho from day three, and soon it was selling one every 20 seconds.
Now it’s using that moment as a launchpad with a plan to grow 4x in the next few years.
Join Director of Operations Daksha Sankar, formerly Head of Franchise Development at KFC UK & Ireland, for an in-depth look at how.
The story Daksha will share:
1. The first weeks in Soho
What those early days were like from inside, and what demand at that pace does to an operation.
2. From TikTok moment to regulars
How Bunsik built a brand around a young, social-first audience and the UK’s growing appetite for Korean culture, and what brought people back once the video stopped trending.
3. Proving it outside London
Why Manchester was a deliberate test, why demand beat expectations, and what changed operationally to take a London concept to new cities.
4. Why franchising became the route to growth
Why Bunsik moved from opening every site itself to bringing in franchise partners, from Bristol to Southampton to its first London franchise in Brixton.
5. Keeping Soho standards at a site you don’t run
How kitchen technology, training and supplier control keep food quality and service consistent, in-store and across delivery and online ordering.
6. What comes next, in the UK and beyond
New cities, international partners, and a retail range, and how Bunsik plans that far ahead without losing control.
Who this webinar is for
- Multi-site operators planning the next stage of growth
- Founders deciding whether franchising is right for their brand
- Operations and growth leaders scaling a brand people love
- Franchise directors and operators
What you’ll learn
- What demand at viral pace does to an operation, and what Bunsik had to fix first
- How it turned TikTok visitors into regulars once the hype moved on
- What it took to prove a London concept in cities like Manchester and Plymouth
- When bringing in franchise partners made sense, and what Bunsik looks for in them
- How it keeps service consistent at sites it doesn’t run
- How it plans its next phase of growth without losing control
Our guest speaker
Daksha Sankar, Director of Operations at Bunsik.
Daksha oversees day-to-day operations at Bunsik, working across its estate as it moves from company-owned growth to a franchise-led model.
Hosted by Chloe Downing, Solutions Engineer, Vita Mojo
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