The future of fast casual: smart, efficient, and customisable

As HOP Vietnamese accelerated their digital transformation, learn how Vita Mojo helped build this unique restaurant concept the robust, future-proof business model they’re thriving off today.


HOP Vietnamese

Business type

Improved customisation for a better customer experience

Paul Hopper started HOP Vietnamese in 2015, bringing the fresh, vibrant street food of Vietnam to the time-poor professionals of London. By 2020 the business was thriving, with five sites throughout the city offering Click & Collect powered by Vita Mojo.

The new HOP concept incorporates the full Vita Mojo tech suite for greater operational efficiency and reduced running costs. Centred around digital ordering via Click & Collect and self-serve Kiosks, the new model improves experience for both customers and staff while reducing labour needs and cutting wait times. Around 30% of HOP customers now opt to order ahead, compared to just 3% pre-pandemic.

HOP’s digital transformation meant they could keep up with the pace of shifting consumer behaviour. With intelligent menu designs and upsells, average spend has increased by 15-20%.

HOP now uses Vita Mojo’s kitchen display screens to manage orders from multiple channels into one single, prioritised view, reducing kitchen labour by 25%.

Increased efficiency

HOP has streamlined kitchen prep with Vita Mojo’s kitchen display screens, transitioning from a hot-hold model to build-to-order.

Smart menus

HOP redesigned its digital menu to include more optional add-ons with Vita Mojo’s smart upsells functionality.

“Vita Mojo’s innovative technology enabled us to reimagine HOP with lower running costs, higher ATV, and unrivalled customisation for our customers. This is the restaurant model of the future. It’s a real win-win.”
Paul Hopper

The results speak for themselves

Project outcomes and deliverables

Improved kitchen capacity

Customers can now order in advance and choose a specific time slot for collection. This enables the kitchen to better manage capacity and means customers collect their food quickly, easily and safely.

Personalised experience

Using Vita Mojo’s functionality to add a “build your own” option, HOP customers can now customise the menu to their personal preferences, driving up ATV.

Empowered with data

By creating an integrated data ecosystem, HOP now has more business intelligence and customer insights than ever before! The key to driving their strategy and marketing efforts.

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