Overview
Boo serves handcrafted burgers, breakfast, fries and shakes throughout the Midlands and is in the midst of impressive growth. Struggling with inefficient ordering channels and tablet chaos in the kitchen, Boo turned to Vita Mojo to help streamline operations and fuel its growth efficiently across its home – and international – markets. Now with six sites in the UK and another three coming soon (including in the UAE), there’s no slowing down for this restaurant.
Challenge
With a traditional multi-channel operation – telephone orders, POS orders and multiple channels in the kitchen – Boo was struggling to operate efficiently across its existing sites, and maintain a consistent experience across its channels.
Solution
In an effort to streamline operations and improve the guest experience, Boo and Vita Mojo partnered to modernise its restaurants and identify the best channels to drive operational efficiencies, while also delivering guests total control over their ordering experience. Boo introduced Mobile Order & Pay, Kiosks and Click & Collect to offer guests a fully branded experience with customisable meals and complete nutritional information. In the kitchen, all third party delivery orders flow into one centralised device making it easier to manage the different ordering channels.
Prior to Vita Mojo, Boo used a pager system to notify customers when orders were ready. The team was keen to continue using their buzzers and avoid the additional cost and implementation of order ready screens. Vita Mojo enabled customers to add their pager numbers to their Kiosk orders so kitchen staff can immediately notify guests when their order is ready to be collected.
