29 August 2024
How to streamline your labour model with restaurant delivery integrations
Learn the benefits restaurant delivery integrations bring to your operation and labour model, and the value of managing them all in one place
Making decisions around new tech can make you feel like you’re on your own.
But this couldn’t be further from the truth.
Although every tech journey is different, there are shared experiences across the industry that can help you make the right decision for your operation.
We were lucky enough to be joined by two brands at very different stages of their digital transformation journey for a panel focusing on how best to choose and implement new technology.
Tossed and Bleecker
Angelina Harrisson – Brand Director at Tossed – and Safa Aden – Head of Operations at Bleecker – gave some fascinating insights into their brands’ relationship with technology during the panel hosted by Vita Mojo’s VP of Commercial Nick Liddle.
Whilst healthy fast food chain Tossed have been implementing tech solutions from the beginning of their operation (they first introduced kiosks all the way back in 2015), burger chain Bleecker are currently going through a massive tech evolution of their own.
Read on to find out exactly what went into their decisions, and how they managed the process of launching new technology in these growing operations.
1. Build a leadership team that will empower the tech
“For a long time we were just focused a lot on the quality of the food. What we’re realising now is that we need the tech to match that quality too.
We didn’t want to rush; so first we built the leadership team that could empower that tech.
You can put all the shiny new systems in that you want, but if that change management doesn’t happen correctly and you don’t have the right people to follow it through, then it’s not going to work.
It’s about manpower and training, making sure it gets implemented in the right way. And when we roll it out, have people monitoring it, evaluating it. That’s where it can go wrong: you can’t put the system in and just leave it.”
2. Understand the pain point you have
“Before we move to any new system. We do the research, and the leg work of understanding the pain point – until we do that, we’re not moving.
For example, one of the first things I spotted when I came in is that we were still using receipts and shouting orders. There’s a lack of analytics that we can get from paper receipts.
And when I came in we had different POS systems for different sites, Click & Collect for some, a couple of kiosk screens, a few manual till systems.
We’re looking to rebuild the whole tech stack; what works in some sites might not work in others, but how do we make it work with one system? Vita Mojo has been brilliant in helping me understand what route to take with that because our tech stack is a little bit discombobulated, some things integrate, some things don’t, so we’re working through that together.”
“We wanted a simple solution to a complicated problem. How do we serve more customers at lunchtime?
We’re a very classic salad bar concept where you queue up, you go along, choose your salad, and pay for it at the end. It’s really restrictive in terms of how many people you can get through that process within a short period of time.
During COVID, we joined forces with Vita Mojo. We wanted a company that was specialised, where it wasn’t just up to us to make the decisions and all the development requests.
It’s gone from there: we’ve got 13 sites, we use kiosks, online ordering, we’re fully integrated with Deliveroo and Uber, we’ve got collections screens, and loyalty bolted on with Como.”
