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How YO! transformed
its operations in just
six weeks

With its iconic sushi conveyor belts, YO! has been one of the best-loved British restaurant brands since the 90s. As pioneers in the tech-powered restaurant space, it is no surprise that YO! was also an early adopter of digital ordering.

lots of dishes served up on Yo sushi's conveyor belt restaurant YO sushi mobile ordering menu YO sushi kiosk ordering menu young woman poses while eating sushi

Business Type

Fast casual

Products

Order Management System

95%

of transactions now have customer & basket-level data

95%

orders
placed digitally

10%

increase in
throughput

A new tech ecosystem

When the UK went into lockdown in March 2020, YO! seized the opportunity to innovate its operations. They worked with Vita Mojo 
to create a single, fully integrated, tech ecosystem.

Implementing mobile Order & Pay across their restaurants enabled a fully contactless dining experience. They also introduced Click & Collect and a self-serve Kiosk system for to-go orders. Switching to Vita Mojo’s EPOS and kitchen display screen, YO! moved to a single view operation that aggregates both direct and Deliveroo orders, for accurate and timely fulfilment. Integrations with Yumpingo, Fourth stock management, Toggle and Adyen complete their tech stack.

Adopting digital solutions across their estate, YO! has achieved a significant reduction in labour costs and food waste while improving 
the customer experience to meet the needs of their consumers and 
the market. After 22 years of operating with limited sales data, YO! is working towards individual customer insight including frequency of visit, feedback, and basket-level sales data across all ordering channels.

Throughout our partnership with Vita Mojo, they have continually taken the time and made the effort to understand who we are as a business. We are thrilled that this process has led us to our fantastic new concept, combining the very best of belt and digital ordering technology to reinforce YO! as a market-leading brand
for the future.
Emma Deabill,
Managing Director, YO! Sushi

Results

Increased menu transparency

YO! now has visibility over its full menu, supporting the brand’s diversification into non-sushi items and preventing a bill-shock 
for customers at the end of the meal.

Unlocked sales data

After 22 years of not knowing what dishes actually sold, YO! now has basket-level data for 95% of all transactions and guest name and email addresses for those that opt-in.

An improved guest experience

Customers can now order what they want when they want in all 
YO! restaurants with seamless mobile Order & Pay technology.

Streamlined efficiency

Adopting the Vita Mojo kitchen display screen (KDS) resulted in a 
labour reduction equivalent to one fulltime employee per location.

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