Background
YO! Sushi, renowned for its iconic conveyor belt dining experience, has been a staple in the UK’s fast-casual dining scene since the 1990s. Embracing technological advancements, YO! was an early adopter of digital ordering systems.
Challenges
The onset of the COVID-19 pandemic in March 2020 posed significant challenges for YO!, requiring rapid transformation to ensure safety and operational efficiency.
The brand sought to modernise its operations, aiming for a fully integrated digital ecosystem that could streamline processes and enhance the customer experience.
Solution
Collaborating with Vita Mojo, YO! implemented a comprehensive digital transformation:
- Mobile Order & Pay: Enabled contactless dining experiences across all restaurants.
- Click & Collect and Self-Serve Kiosks: Facilitated to-go orders, catering to diverse customer preferences.
- Integrated EPOS and Kitchen Display Screens: Consolidated direct and third-party orders (e.g., Deliveroo) into a single view, ensuring accurate and timely fulfilment.
- Tech Stack Integrations: Seamlessly connected with platforms like Yumpingo, Fourth stock management, Toggle, and Adyen, creating a unified operational system.
This overhaul not only streamlined operations but also provided YO! with valuable customer insights, including frequency of visits, feedback, and basket-level sales data across all ordering channels.
