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Wenzel’s: unlocking efficiency across 102 sites in just 40 days

Find out how Wenzel’s transformed operations across 102 sites in just 40 days. Unlocking new revenue channels and boosting efficiency at scale.

Business Type

Quick Service Restaurant
Bakery

Products

POS, Menu Management, KMS

102

sites live in just 40 days

1

source of data: no more manual reporting

75%

reduction in time wasted updating menus

Challenges

Established nearly 50 years ago, Wenzel’s is a beloved family-run bakery with over 100 locations across North West London. Known for its affordable fresh baked goods and drinks, the brand has always been quick to adopt new technologies.

However, their bespoke management tool, initially developed to handle operations like stock management, P&L reporting, and HR, began to show its limitations as the company evolved.​

“This project started as a means of fixing one issue: the stock and waste management side of the business,” explained Fabian Lapusneanu, Director of IT at Wenzel’s. “The more we looked into it, the more we realised there are lots of other areas that can be improved at the same time.”​

One significant challenge was the inefficiency of their existing POS system, which lacked seamless integration with delivery platforms. This gap led to errors during order preparation and hindered operational efficiency. “We needed to find a more permanent solution that would cover all three delivery platforms,” Fabian noted.​

Additionally, access to detailed data was a persistent issue. “Our biggest problem in the last couple of years has been access to data and the level of detail that we have in that data,” Fabian added.​

Solution

To address these challenges, Wenzel’s partnered with Vita Mojo to implement an advanced order management solution, encompassing a fast and reliable POS, centralized menu management, and a flexible kitchen management system.​

The project commenced with a pilot in six stores. Subsequently, Wenzel’s and Vita Mojo embarked on an ambitious rollout to the remaining 102 stores in just 40 days. “The actual challenge was that Vita Mojo wasn’t the only solution implemented at the same time,” said Karl. The team also introduced new food and hygiene systems and inventory management tools.​

The new, reliable data and systems that we previously lacked are going to really help shape the future of the business.
Karl Spinks
COO, Wenzel’s

Training 1,200 employees was a significant undertaking. “We had multiple methods: videos, guides, installation sessions, and even huge Zoom sessions where we’ve had 60 employees on one call,” Karl recalled.​

The rollout followed a 3-6-6 formula: three stores a day, six days a week, for six weeks. “We did training in the afternoon,” Fabian explained, “going the next day to the same store to assist the launch in the morning, and then in the afternoon, you go to the next site and so on.”​

Results

The transformation yielded substantial benefits for Wenzel’s. The new technology improved data accuracy and operational efficiency, particularly in menu management, resulting in a 75% reduction in time wasted updating menus.​

“Menu management, with the aggregation on the delivery platforms, has been a massive efficiency improver,” Karl noted. The integration reduced the potential for errors and enhanced the customer experience by ensuring consistent product availability across all platforms.​

We also realised that upgrading the POS had unlocked the ability to have Click & Collect and Loyalty, so we are able to add another sales channel that would benefit the business from a revenue standpoint.
Fabian Lapusneanu
Director of IT, Wenzel’s

Furthermore, the upgraded POS unlocked additional sales channels, including Click & Collect and Loyalty programs, contributing positively to the business’s revenue. “We also realised that upgrading the POS had unlocked the ability to have Click & Collect and Loyalty, so we are able to add another sales channel that would benefit the business from a revenue standpoint,” Fabian observed.​

By consolidating their tech stack and streamlining operations, Wenzel’s achieved a significant transformation across their 102 sites in just 40 days, setting a new standard for efficiency and customer satisfaction.

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