How Tossed
increased ATV by 21%
with Self-order Kiosks

Fully-customisable, made-to-order and masters of digital adoption, 
Tossed made the move to become fully digital in 2016, making kiosks
its main in-store ordering method.

Tossed kiosk screen on an ipad Tossed kiosk screens with a collect this way sign Tossed salad bar Tossed kiosk screens Tossed menu selection

Business Type

Quick service restaurant

Products

Kiosks, Click & Collect, Kitchen Management
Mobile apps, Delivery integration

31%

increase in
Click & Collect ATV

66%

of orders with
customisations

71%

of Click & Collect orders
are repeat customers

Tossed digital journey

Tossed are true pioneers in the hospitality industry. From becoming 
fully digital in 2016 – making kiosks its main in-store ordering method – to becoming the first cashless restaurant in the UK, Tossed immediately reaped the benefits of digital innovation.

With a fully-customisable menu that’s made fresh-to-order and a small walk-in footfall window, Tossed struggled to manage speed and capacity during peak periods.

Tossed’s digital transformation has meant that it can now take and fulfil 
a higher volume of orders. With Vita Mojo, all Tossed orders – whether from Click & Collect, Kiosks, Point of Sale, or delivery channels all feed straight through to the Kitchen in one single system; creating a calm 
and organised environment for staff to operate in.

Kiosks enable front-of-house staff to focus on food preparation, with increased speed and quality and hosts can provide more meaningful interactions with guests. Welcoming guests, making eye-contact, offering assistance on device use and drawing attention to promotions, small but impactful touches that were previously impossible with the traditional model.

Vita Mojo’s integrated digital ordering means that customers see 
the same menu and the same powerful branding no matter how they order. Tossed can see their guests’ favourite orders, offer personalised discounts and keep them coming back.

Customers now also have time to browse the menu without feeling rushed by a long queue behind them or a staff member behind the till. The platforms high level of customisations and smart upsell features 
has meant that customers are able to completely tailor their meal to their personal taste in just a few clicks. Now 66% of customers modify their order and Tossed can offer a consistent guest experience with 
a fully-customisable menu across all of their ordering channels.

Tossed remain fierce advocates of digital innovation, their guest-first approach and confidence to be digital pioneers in the market has enhanced their staff and customer experience. Tossed and Vita Mojo 
are partners committed to continually finding new ways to innovate within the industry and deliver next-level customer experiences.

We’re a digital-first business, but we’ve kept human interaction at the heart of everything. We’ve created a ‘host’ role who is responsible for greeting customers, offering people extra support on kiosks and ensuring delivery drivers collect orders without disrupting the rest 
of the flow. The host is an incredibly important member
of the team – we think of them like the conductor keeping the orchestra in time!
Neil Sebba,
Managing Director, Tossed

Results

Improved customisations

With 66% of customers modifying their order, Tossed needed a solution that offered high-level customisations. With Vita Mojo, Tossed can now offer a consistent guest experience with a fully-customisable menu across all of their ordering channels.

Increasing throughput

With a fully-customisable menu that’s made fresh-to-order and a small walk-in footfall window, Tossed struggled to manage speed and capacity during peak periods. Thanks to kiosks, front-of-house staff can now 
fully focus on food preparation, with increased the speed and quality.

Simplifying the customer journey

Before digital ordering, the guest experience was often overwhelming with lots of items on the menu board and little time to make a decision during the busy lunchtime rush. Now with kiosks, customers have the time and space to order without feeling rushed.

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