Background
Deep Blue Restaurants, encompassing brands like Deep Blue, Harry Ramsden’s, and 149 Fish & Chip Shops, stands as the UK’s largest fish and chips chain. Managing such a vast and diverse portfolio presented significant operational challenges, especially with a fragmented technology stack.
Challenges
The company grappled with inefficiencies stemming from disparate systems for EPOS, digital ordering, and third-party delivery platforms. Updating menus across various platforms was a labor-intensive process, often taking up to three weeks and involving two dedicated staff members. This not only consumed valuable time but also increased the risk of errors.
Managing delivery platforms like Deliveroo, UberEats, and Just Eat was equally cumbersome. Each platform required its own tablet and printer, leading to a convoluted process where orders had to be manually transferred to the POS and then to the kitchen. This manual intervention often resulted in discrepancies between orders and actual sales.
David Ellison, Chief Operations Director, remarked, “It was manic. We used to have a huge variance of what Deliveroo said we’d made vs what the till said because the team would easily miss off a drink or a side when keying orders into the POS. Now with Vita Mojo, orders are auto-accepted and go straight to the kitchen. It saves time, with less manual input and far less human error.”
Additionally, the existing systems lacked robust reporting capabilities. Extracting meaningful insights required manual data exports and extensive checks, making performance analysis a tedious task.
