Background
Founded in 2017 in Leicester, Boo Burger quickly gained a loyal following for its handcrafted American-style burgers, made with Aberdeen Angus beef and unique creations like The Haystack.
With new locations opening in Nottingham and Manchester, Boo was named one of the UK’s top 30 ‘badass burger joints’ in 2021 by the Leicester Mercury.
Challenges
As Boo expanded, the team faced growing operational complexity. Managing multiple ordering channels became increasingly difficult, leading to pressure on staff, inconsistent service, and inefficient kitchen workflows. Boo needed a way to streamline operations and future-proof the business without compromising on quality or customer experience.
Solution
Boo partnered with Vita Mojo to overhaul its operational model with an integrated digital solution. Together, we focused on:
- Centralising order management: All order channels were brought into one system, reducing errors and simplifying the process for staff.
- Improving kitchen efficiency: A unified kitchen management system helped streamline prep and speed up service, while maintaining quality and consistency.
- Enhancing customer experience: With new digital ordering channels like self-service kiosks and Click & Collect, customers had more choice and control. This improved order accuracy and satisfaction.
