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HOP reduces labour costs
by 35% while increasing
throughput and ATV

As HOP Vietnamese accelerated its digital transformation, learn how Vita Mojo’s 
Order Management System helped build this unique restaurant concept into the robust, future-proof business model that’s thriving today.

Hop vietnamese order collection area with three gold pigs Hop vietnamese kiosks Man ordering food from Hop vietnamese kiosks Hop vietnamese kiosks Order here sign in Hop vietnamese

Business Type

Quick Service Restaurant

Products

Order Management System

20%

increase in average transaction value

35%

reduction in
labour costs

20%

increase in throughput
during peak hours

HOP’s digital transformation

Founded in 2015 by Paul Hopper, HOP Vietnamese brings the fresh, vibrant street food of Vietnam to time-poor London professionals. 
By 2020 the business was thriving. With the full Vita Mojo Order Management System, the brand said goodbye to complex integrations and brought together digital ordering, POS, loyalty, kitchen management and analytics in one system. Allowing the team to benefit from greater operational efficiency and reduced running costs.

With a new, fully-customisable and multi-channel menu, HOP has seen 
a huge uplift in spend. Digital ordering has empowered guests to be 
the chefs of their own meals, are spending longer browsing the menu and are adding more to their baskets.

The flexibility of a digital menu has allowed HOP to instantly amend 
its menu, trial new sides for upsell and switch on promotions in a bid 
to drive more sales.

HOP’s digital transformation has resulted in a reduction in labour costs. The teams role has been greatly simplified and the restaurant as a whole is able to run more efficiently. In the kitchen, HOP has seen efficiencies go through the roof. Orders feed into one system, making them much easier to manage while also significantly reducing food waste.

Most importantly, HOP has used digital to elevate the guest experience. Guests love the convenience of being able to order, pay and collect their food within just five minutes.

As ATV increases and labour costs decrease, HOP finds itself in a fantastic position for growth. In January 2023, HOP saw three consecutive record weeks for throughput and sales. The brand wanted to ensure its digital overhaul could at least match its old throughput of c.250 customers per hour. Now, HOP’s latest London Wall restaurant is achieving over 300 per hour thanks to tech and the well thought through customer journey layout.

HOP’s forward-thinking digital approach and commitment to innovation has resulted in next-level customer experiences and a truly efficient restaurant operation.

Vita Mojo’s innovative technology enabled us to reimagine HOP with 
lower running costs, higher ATV, 
and unrivalled customisation for our customers. This is the restaurant model of the future. It’s a real win-win.
Paul Hopper,
Founder, HOP

Results

Improved kitchen capacity

Customers can now order in advance and choose a specific time 
slot for collection. This enables the kitchen to better manage capacity and means customers collect their food quickly, easily and safely, despite the fact throughput has increased by 20%.

Personalised experience

Using Vita Mojo’s functionality to add a “build your own” option, HOP customers can now customise the menu to their personal preferences, driving up ATV by 20%.

Efficiency driven by simplification

The teams role has been greatly simplified and the restaurant as 
a whole is able to run more efficiently, leading to a 35% reduction in labour costs.

Empowered with data

By creating an integrated data ecosystem, HOP now has more business intelligence and customer insights than ever before. The key to driving their strategy and marketing efforts.

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