LEON’s digital transformation
In January 2020, LEON transformed its restaurant operations, creating an omnichannel digital ordering process to maximise its reach and ensure the guest journey is one to remember. LEON offered guests new ways to order and pay trialling Kiosks, Click & Collect, and Mobile Order & Pay across various locations.
The use of upsells on their menu has increased penetration of menu categories like sides and drinks and transaction time has been sped up so they can accept a higher number of orders with ease. Team members no longer have to worry about remembering to upsell a side or drink in busy periods and if a site is short-staffed on day, Kiosks are on hand to take orders while available staff members can be redeployed to where they’re needed most.
LEON’s new set up takes every customer into consideration. With an integrated digital ordering platform, omnichannel loyalty and subscriptions have become a reality for LEON, enabling a more personalised journey for its customers.
For the digital savvy consumer, digital ordering is a convenient, readily-available option. However LEON understands it’s not for everyone, and still offers service and cash transactions for those who prefer the traditional approach. No channels have been removed, only added to and improved.
LEON’s forward-thinking digital approach and focus on collaboration has been key in their growth and means they can continue to deliver on their mission for everyone to eat well, and live well. In partnership with Vita Mojo, they continue to innovate and test new ways to deliver a customer and brand experience that is next-level while building a robust and sustainable restaurant business.
