Welcome to our rundown of what new features and enhancements our customers can expect from Vita Mojo over the coming 12 months.
We’ve structured our product roadmap around three main areas crucial for our platform’s success.
- Increasing your revenue
- Increasing your operational efficiency
- Improving your peace of mind
These three themes will guide our discussion as we explore our plans for 2025 and beyond.
The roadmap is all about future thinking and our exciting plans for 2025, but before we dive into that, I did want to take a moment to reflect on 2024.
These are some of the successes we’ve achieved in the last 12 months:
- In 2024, an astounding 1,022 new stores opened on the Vita Mojo platform. It’s inspiring to see your brands expanding their footprints, especially in these challenging times
- Through our order management system, we managed a whopping 55.7 million orders. Of those, 23 million were placed on kiosks, which continue to be a massive hit with your customers and guests and also boost your efficiency and throughput
- Our loyalty platforms saw 100,000 unique customers earning loyalty points each month. And I’m particularly proud to share that we’ve reduced our median support ticket resolution times by 68% compared to the end of 2023.
Of course, these achievements wouldn’t have been possible without your invaluable input and partnership. You’ve helped bring to life several key features on the Vita Mojo platform, all aligned with the themes you’ve told us are the most important to you.
In customer engagement, we’ve introduced more ways to earn loyalty points, multi-use loyalty rewards, and the ability to host custom promotional content on your mobile app home pages. We’ve also enabled loyalty point earning on third-party delivery orders and even the ability to earn points retrospectively.
We’ve also expanded our integration partnerships. We now offer subscriptions in partnership with Chargebee and have integrated with Impact Data and Talkbox for deeper CRM and loyalty capabilities.
We’ve rolled out many new features focused on fast-casual capability on the POS front. These include pin authentication login, auto-logout, and super flexible bill-splitting options.
We’ve improved the meal deal flow for kiosks, making it even easier for customers to grab their favourite combos. In digital ordering, we’ve introduced custom delivery polygons for your more tricky delivery areas, plus support for bottle deposit fees.
If you’re unaware of any of the features I’ve mentioned so far, they are available now, so if you’re interested in finding out more, please don’t hesitate to speak to your customer success manager.
Increased revenue
Discounts
First, we have one of the most widely requested feature enhancements for the Vita Mojo discounts engine. We will shortly be able to support buy one get one free, otherwise known as BOGO discounts on the Vita Majo platform. This new discount type will work across our existing Vita Mojo channels.
We’ve built a very flexible rule set system here that will allow you to create different variations of BOGO discounts, such as getting a second cookie for only 50% or buying one burger on one side to get a free drink.
Now, the benefits of this feature are well known. It is a new discount type that drives engagement with specific menu items while maintaining minimum spending requirements.
It can also show off specific combinations of items from your menu to promote desired customer behaviour.
Our overall aim is to support you and your marketing teams by providing flexibility in the discounts toolbox to craft the right promotion needed for your campaigns and brand.
Loyalty
Next up, we have a key feature enhancement with a lot of demand from clients using our mobile apps.
We will soon be able to display a customer’s list of available rewards on their mobile app homepage. Now, that on its own may not sound amazingly innovative, but we’ve added extra badges here to the UI components to highlight new rewards that customers have just recently earned and a warning badge for rewards that are about to expire.
We’ve managed to make this functionality work not only with Vita Mojo loyalty but also with rewards from our other loyalty providers, such as ActeoI and Como.
Customer benefits are really about boosting their engagement with mobile apps by making important reward information more easily accessible.
The badge system here reinforces celebration and also drives urgency and action because no one likes having their hard-earned rewards expire and go to waste.
As part of our ongoing vision to extend the functionality within our loyalty offering, we’re now introducing the ability to schedule different loyalty point earning rates depending on time of day and or calendar date ranges.
For example, you should make it possible for your customers to earn three extra points between the hours of 2pm and 5pm on weekdays. Or you might want customers to earn 2X points on vegan products during the January campaign.
Now both of these types of configurations are entirely achievable.
This is a great way to help influence and guide customer behaviour, especially if you want to drive some sales during the off-peak periods.
Our other goal here is to help you create a more dynamic and engaging loyalty rewards programme that can also be incorporated into your wider marketing campaigns, so that they can reinforce each other.
Pay at table
This will allow customers to order and pay via their devices at the end of their sit-down meal.
This functionality is designed to work seamlessly together with our POS floor plan and casual dining feature set.
Down the line, we’ll be looking to fully support tipping on payment terminals for both Adyen and Zettel.
More enhancements
We’re looking to build a new editor that will give you direct control to create and manage editorial content you wish to deliver to your customers via the app homepage.
We currently have a feedback module within Vita Mojo that works via email across our digital ordering channels. Now we want to bring this functionality and feedback journey directly into the mobile apps so your customers can easily provide valuable insights.
Refer a friend will also be coming to the Vita Mojo platform. This will allow existing customers to share referral codes that their friends can use during sign-up in return for a reward. You can configure and decide if the rewards should be given out on successful sign-ups or after the friends have exceeded a certain level of spend.
And finally, we’ll be releasing our full PayPal integration for digital ordering. It is another valuable addition to our existing list of payment partners.
Increased efficiency
Modified groups
Coming soon to management panels, your menu team can create modified groups to be shared between different meals. This will not only reduce the amount of time it takes to create a new meal but also the time it takes to apply menu updates since changing one modifier will allow the update to proliferate through all meals that share the same modifier group.
Another added benefit is that this can streamline your menu structure and significantly reduce complexity for easier ongoing maintenance.
Our professional services team will work out a full roll-out plan as we get closer to delivering this massive feature. Rest assured, the activation of this feature will not impact your existing menus, and we will provide new training materials to help guide you through the new menu management process.
Next, we have a couple more enhancements within the management panels designed to give you and your team more admin control.
We’ve released a new staff details editor section that will allow you to manage the role and the correct stores your staff should access. And to our clients using pin authentication on pause, we’ve now provided a section to let you edit the staff’s pin codes directly.
On the customer details page, we previously only supported the ability to add and remove loyalty points, but we’ve now added the ability for you to directly give out rewards to your customers as well.
We’ve also included a loyalty points history table to help you understand the historical activity of your customers.
By making these admin functions self-serve, it means these requests no longer need to be escalated to your account managers or the Vita Mojo support team, which ultimately means that you can service the needs of your customers and staff more quickly.
Hardware compatibility
We’ve broadened our range of officially supported devices for POS and KMS. Up until now, we’ve always recommended using ELO and iPad devices. But we’ve since extended our testing framework to cover all Android devices running Android 11 or later.
We’ll be able to officially recommend and source lower-cost devices that meet these criteria.
Secondly, we can soon support printing to multiple printers from just one tablet. Currently, we require a 1-to-1 tablet-to-printer setup, but after the update, it will be possible to orchestrate printer tickets for different kitchen stations, all from just a single tablet in your kitchen.
With fewer tablets required and lower cost per tablet, it means that we can help you reduce the cost for new store openings or when you’re updating an existing fitout.
We made great progress last year by completing the Deliveroo API upgrade before Christmas. We’re now actively working on the remaining features needed to achieve the vision of a full tabletless integration with Deliveroo. The key feature here is to display the driver status on KMS.
Our discount engine functionality list has outgrown our existing editor. Case in point, the BOGO logic that I mentioned in the previous section. To accommodate this expanding feature set, we will build a new version of the discounts editor to streamline the creation process. We also intend to make the discount mapping much easier to handle in this new flow.
Data and reporting
We’re working on a new live board for ADM reconciliation built within V2 Module analytics. It uses the same logic as ADN’s dashboard and will enable finance teams to reconcile between systems much quickly.
We’re also releasing a live board focused on stamp card loyalty functionality. It provides more information about your loyalty mechanics to help you analyse and understand their impact on customer behaviour.
Peace of mind
First of all, a new piece of EU legislation will be coming into effect mid 2025 around kiosk accessibility.
Development work has already begun to ensure that we meet these compliance standards. The legislation is in place to ensure that kiosk technology is accessible and usable for customers with varying needs. The changes required will result in some updates to our kiosk ordering journey in accessibility mode, and it can also influence the design of future store layouts.
Now, this is just EU legislation, but similar legislation may be introduced in the UK in the future. This is a great opportunity to not only futureproof our product, but also to improve our kiosk experiences for all customers.
We’re continuing the significant work required to roll out our new permission system across every feature and every product line within Vita Mojo.
We understand its value, and we want to deliver the ability for you to create your own custom roles and assign permissions to your staff so that they have the appropriate level of access to the key features within your business.
And finally, throughout the year, we will continue to invest in our payment integration packages to maintain stability. Keep the code basis up to date and optimise performance where possible.
How feedback is turned into action
Your input is essential to our innovation, so I wanted to take a moment to walk you through how you can best share your ideas with us and how we work to turn those ideas into reality.
How you can submit your ideas and feedback
- Your client success manager or CSM is your direct line to us. You should be having regular meetings with them, but don’t hesitate to reach out to them anytime via email
- Our quarterly NPS survey. More than half of you take the time to rate our products and experience out of 10, and you also provide detailed comments on what you’d like to see next, which we sincerely appreciate.
Here’s how we’ve turned your feedback into action over the last 12 months:
In 2024, we released improvements once a fortnight, each release including product improvements, new features and important bug fixes. Last year, we accepted and released 58 client-generated ideas. That’s more than one a week.
Your feedback has highlighted several key themes that we’ve been working on. Firstly, you told us you value our high levels of service alongside our market leading product. In response to this, we’ve streamlined our onboarding processes and significantly reduced our support ticket resolution times. We’ve also fixed numerous lower-priority bugs in 2024.
Secondly, we hear you loud and clear that reporting was too hard. We developed new analytics products to give you more insight into your business than ever before. We also started the Vita Mojo Product School to help you understand the products and get things done more efficiently.
We’ve invested significantly more in increasing your peace of mind and trust in the system’s performance in 2024 and are continuing this investment in 2025 based on direct customer feedback and experience.
Finally, we’ve improved our native loyalty platform and deepened our integrations with several engagement platforms and CRMs to allow you to connect with your customers and guests in ever more meaningful ways.
You know what the industry needs and we are here to engage, deeply understand those needs and deliver on them. Your ideas and feedback are invaluable to us. They help us shape the future of our products and by extension, together, the future of the food service industry. So please do keep those ideas coming.