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The role of technology in driving efficiency

A look at technology’s role in driving efficiency for hospitality operations and strategies you can implement today to get the most out of your tech.

With employee costs reaching record highs and most brands already working with razor-thin labour models, hospitality operators need to look at new ways to save costs and increase margins.

That’s where technology comes in.

We’re taking a look at technology’s role in driving efficiency for hospitality operations, and strategies you can implement today to get the most out of your tech.

Automating repetitive tasks

The core tasks in most hospitality operations are ordering and taking payment; these tasks are repetitive, predictable and fundamental to the success of the business.

Technology is now effectively automating and optimising these tasks, which historically required staff to manage and execute.

Automating these repetitive tasks drives efficiency in a number of ways:

  • Reduces risk of human error through manual data entry which causes delays, unnecessary waste and unhappy customers
  • Reduces labour cost, as ordering and payment now requires less human intervention
  • Effectively captures customer information which empowers operators to make better, data-driven decisions.
  • Clears short-dated stock through intelligent upsells and personalised recommendations, positively impacting inventory management and resource allocation.

For those operators worried about fewer human touchpoints: allocating staff where they add the most value to the customer experience, such as preparing orders or supervising guests using self-ordering channels, will retain the important element of human interaction.

As an added bonus, no one wants to be chained to a POS system, so allocating your team to high-impact tasks will also improve staff sentiment.

We’re a digital-first business, but we’ve kept human interaction at the heart of everything. We’ve created a ‘host’ role who is responsible for greeting customers, offering people extra support on kiosks and ensuring delivery drivers collect orders without disrupting the rest of the flow. The host is an incredibly important member of the team – we think of them like the conductor keeping the orchestra in time!
Neil Sebba
Managing Director, Tossed

Increased service speed

An important KPI to measure efficiency in your hospitality operation is the speed of service. Plus, reduced wait times and timely order fulfilment can set you apart from your competition in the eyes of your customers.

Self-ordering kiosks are essential for improving speed, particularly in peak hours.

Customers can opt for a self-ordering channel if they prefer, instead of being forced into the cashier queue, which reduces wait times, increases the capacity of orders your operation can fulfil and improves the guest experience.

In addition to self-ordering kiosks, Pay at Table functionality is another efficiency-driving tech innovation.

Instead of waiting for staff to come to them, customers can choose to digitally Order & Pay at Table by scanning a QR code.

Not only does this speed up service and reduce table turnover time, allowing for more revenue, but the thoughtful convenience improves customer sentiment for those in a rush.

Centralising your menu

Reprinting paper menus, managing multiple platforms, relentless manual updates. Sound familiar?

Menu management has historically been inefficient and chaotic for hospitality operators, until now.

Using technology to centralise your menu into one management system allows you to update items, nutritional or allergen information and pricing across all channels and locations at the click of a button, saving you time and administrative overhead in the process.

We are now able to make menu changes and launch promotions fairly instantaneously. We can quickly create artwork, upload it at a click of a button and roll it out to all out across our restaurants. Having that ability, just means that we’re saving costs – we no longer need a huge error budget for reprinting and menus. It’s a good saving not just for the business, but for the environment.
Mariam French
Marketing Director, LEON

Expand your ordering channels

Diversifying your offering is a great way to maximise the time of your workforce and make the most out of your offering, not to mention drive more revenue in your operation.

This can be achieved through implementing new channels such as Click & Collect and Mobile Ordering, or partnering with third-party delivery partners.

Be careful though: ensure you’ve partnered with a scalable tech vendor that can handle increased complexity and more ordering channels, otherwise your expansion will cause chaos in your operation.

Optimising guest loyalty schemes

Customer loyalty schemes are the holy grail of your operation.

They encourage repeat custom, improve customer sentiment, drive revenue through upsells and personalised recommendations, but most importantly, they empower your operation with data-driven insights on consumer behaviour.

By implementing a customisable guest loyalty scheme that remains consistent and intuitive across all your ordering channels, you’ll increase your operation’s revenue and make more efficient stock and labour decisions based on data-driven insight.

Final thoughts

When used effectively, technology can be an incredible growth enabler for your hospitality operation.

Book a demo to discover how Vita Mojo can eliminate operational bottlenecks and inefficiency within your operation today.

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