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2025 wage increases: advice from 3 hospitality experts

We’re joined by three industry experts who share their advice for managing the increasing cost of labour.

The 2024 Budget announcement has sent waves across the hospitality industry. 

The announcement outlined many difficult pills for businesses to swallow, including an increase in National Insurance contributions for employers and a rise in both the National Living Wage and the National Minimum Wage

Operators will doubtlessly already be thinking ahead to April 2025, and the impact these increased labour costs will have on their business. Making changes to your business as early as possible is critical to minimise this impact, but it can be hard to know where to even start. 

We asked three hospitality experts for the advice they would give operators looking to manage the skyrocketing costs of labour.

Read on to find out what they had to say…


How much is Minimum Wage increasing by?

One of the most significant changes for hospitality announced in the Budget is a 16% increase in the National Minimum Wage for 18-20 year olds and a 6.7% increase in the National Living Wage from April 2025. 

Kate NichollsChief Executive of UKHospitality – states that this is “well above expectations”, increasing the cost of doing business by £1.9 billion for the hospitality industry. 


Karl Spinks
COO at Wenzel’s The Bakers

“In response to rising labour costs, hospitality businesses can leverage technology for efficient scheduling, refine product ranges, and enhance staff productivity through cross-training.

Investing in digital training, flexible staffing models, and energy-efficient upgrades allows businesses to manage expenses without compromising service quality.

Embracing these innovations helps hospitality providers remain competitive and deliver an excellent guest experience despite industry challenges.”


Paul Tanner
Managing Director at CUPP

“Managing rising labour costs? It’s a tricky dance but not impossible to master!

First, keep a close eye on your team’s strengths and lean into their talents to make operations smoother. Invest in training so your staff can be up skilled when needed—I always think it’s important to share the work load.

Next, technology is your friend. Tools that streamline orders, scheduling, and stock control can help reduce costs. We use kiosks in our store powered by Vita Mojo which allows us to be more productive and decrease labour day to day. We use nory for our work force management and get real time up to date labour costs and can make decisions quickly so things do not get out of control. Every small efficiency gain helps!

And remember, treat your team well. Happy staff stay longer, reduce hiring and training costs, and build a better customer experience. A motivated team isn’t just about morale.

Finally, stay creative. Whether it’s rotating your seasonal items or creating new concepts, always be evolving with the market. You never know which clever tweak could give you that little labour-saving boost!”


 

Managing labour costs:
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Book a chat with an expert to learn how to unlock new efficiencies in your labour model and grow your business, despite rising costs…


Mark McCulloch
Chief Executive of Supersonic

Simplifying the menu and enhancing self-service options can improve efficiency while maintaining a high-quality guest experience. A streamlined menu reduces prep time and helps with labour scheduling. Consider items that have crossover ingredients or take less time to prepare while still appealing to your clientele.

Invest in staff retention and explore flexible staffing models. Cross-train employees to handle multiple roles. This provides flexibility, reduces overstaffing, and allows you to operate with a leaner team on quieter days. 

The costs associated with turnover are high, especially in a labor market where competition is fierce. Create an environment where people want to stay, focusing on a positive culture, growth opportunities, and flexible benefits. For non-peak periods or specific tasks, consider hiring part-time staff or using gig workers to avoid overcommitting to full-time wages.

With leaner teams, emphasise memorable, high-quality service and food, focusing on key touchpoints that elevate the guest experience without requiring more staff.

Automation can help streamline operations, from order taking to inventory management. Implement systems that cut down on repetitive tasks, freeing up staff for higher-value interactions with guests.


The skyrocketing cost of labour will effect every single business. Nows the time to make changes to your operation that will minimise the impact on your growth plans, and leave you free to deliver the experience your customers deserve, however your labour model looks.

Book a chat below to learn more about the changes you can make now, that will pay off long-term. 

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