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7 ways QSR kiosks grow your business

Discover how QSR kiosks are integral to your growth plans and why integrating them into your business is a strategic must-have.

You only have to walk into a McDonalds, KFC or Burger King to see that QSR kiosks are refining every customer interaction for maximum efficiency. These sleek self-service machines make placing an order simple, cutting wait times and boosting order value in the process. 

Join us as we delve into the benefits of self-ordering kiosks and show you how you can use this tech to set yourself apart from the competition, and grow your business…

1. QSR kiosks help you stay competitive

Kiosks are a critical component for staying competitive.

Customers love them. Self-order kiosks are not just a novelty, they align you with your customers’ current preferences and put you at the forefront of your industry. 

In fact, research states that 60% of people would be influenced to choose one outlet over another based on them having self-serve kiosks with 56% stating they felt more relaxed compared to ordering via a member of staff. 

Embracing modern technology can help you stand out in a sea of competitors. Failing to utilise these kiosks puts you at risk of losing these tech-savvy customers who prefer the convenience and contactless experience of a self-service option.

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2. Self-service kiosks increase throughput 

Managing speed and capacity successfully is a challenge for even the most seasoned restaurant owners, and this area is where QSR kiosks truly shine. After all, smart use of kiosks can cut queues by up to 50%. Customers can place an order without waiting for a cashier which reduces the time spent in line – invaluable during peak times. 

Without orders to take, your staff can be useful elsewhere, attending to food preparation and delivery, speeding up the entire service process without dropping the ball on customer service. By optimising throughput, you can position yourself for long-term success.

Kiosks are a no brainer to most businesses these days. We’re seeing huge success from kiosk. Increased ATV, increased throughput every hour, and that’s not adding any staff members on the shift. So we reduce labour whilst we’re increasing the spend per head, which means a much better operating business.
Mateusz Kapciak
Head of Operations and Business Development at Bubble CiTea

3. Kiosks drive higher ATV 

Visual appeal, easy meal customisation and upsells combine to create an engaging and efficient ordering service that not only enhances the customer experience but drives higher average transaction values.

The best bit? It does all of this seamlessly, encouraging the customer to complete their order without hesitation or peer pressure. Research shows that 61% of customers asked would spend more via kiosks. 

So, what does upselling look like in this scenario?

It can be something as simple as a well-timed prompt to add a portion of fries to a single cheeseburger order or an extra soft drink. By providing options to add toppings or size up, customers may be inclined to spend more. Plus, a well-designed menu, loyalty program integration, special offers and a streamlined payment process all add to the likelihood of an increased order value, in some cases, of as much as 35%. 

We did a study comparing non-kiosk with kiosk restaurants: restaurants that had kiosks had a higher ATV. We’ve seen that we’re able to have a high penetration of shoulder categories and meal deal upsells. Digital ordering has had commercially positive impacts in multiple ways; it’s been fantastic.”
Mariam French
Marketing Director, LEON

4. QSR kiosk technology saves on labour costs 

This is more about cutting the slack rather than cutting employees. Self-service kiosks free up your front-of-house staff and grant you maximum operation efficiency simultaneously. Fewer front-of-house staff means fewer training costs and peace of mind that your team are focused on enriching the customer journey. 

Plus, kiosks minimise errors which in turn takes the heat off staff members who are usually tasked with handling customer complaints. 

Self-serve kiosks are the future of fast food restaurants. By making them our main in-store ordering method, it’s freed up labour to the extent that it’s like having one additional employee. During service, we can focus more on customer service and supporting the kitchen team. Out of service, we can keep on top of cleanliness and compliance and it has cut our closedown from two hours to just one.
Bridie Fox
Operations Director, I am Doner

5. Self-order kiosk integration boosts loyalty engagement 

Building and maintaining loyalty should be a priority. After all, loyal customers tend to spend more, and are more likely to spread a positive message about your business via word of mouth. Kiosks offer a unique and effective way of customising the user experience, cultivating brand loyalty effortlessly. 

Forget a long-winded speech about joining a customer loyalty scheme, QSR kiosks invite customers to become loyalty members with a simple yet effective QR code. This means increased customer lifetime value, a key driver of business growth.

6. Fast food kiosks improve your customer experience 

When it comes to business growth, agility is key. Human-led hospitality is a core element of business success and growth and QSR kiosks play into this by allowing your staff to demonstrate excellent customer service without being bogged down with order-taking or other menial tasks. It frees up your staff to focus on customer interaction. Kiosks place the customer experience at the centre of order delivery and fulfilment while ensuring the personal interaction element is not lost. It’s a win-win. 

Obviously one of the benefits of kiosks is you can take more orders, but that’s only a good thing if you can actually make the food. Introducing the digital front freed up a lot of labour to concentrate more on producing the increased orders.Being a handcrafted kebab shop, things get busy! Allowing 95% of staff to concentrate on guaranteeing quality within the kitchen was a massive part of what’s got us to where we’re at today
Paul Baron
Founder, I am Doner

7. Self order kiosks should integrate with your larger tech stack

Of course, QSR kiosks are just one cog in the Quick Service Restaurant machine. Centralising your tech is integral to growth, innovation and efficiency and scaling in today’s hospitality world involves adapting to ever-changing consumer demands. 

A fragmented tech stack simply won’t cut it. 

The answer? One uniformed system. This way, you can take and fulfil every aspect of an ordering one platform, providing excellent customer service and boosting business growth without the complexity of multiple point solutions. 

That’s a wrap on our guide to growing your business with QSR kiosks. Are you ready to find out more about how you can boost business growth by embracing the latest technology? If you want to create a more cohesive and competitive hospitality operation, book a demo today. 

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