Background
Founded in 2016 in Leeds, I am Doner set out to redefine the kebab experience. With a commitment to quality and innovation, the brand expanded to multiple locations in the UK and internationally, including Dubai in 2022.
To support this growth and maintain operational excellence, founder Paul Baron partnered with Vita Mojo in 2019 to embark on a digital transformation journey.
Challenges: Manual processes hindering efficiency
Before the partnership, I am Doner relied on manual entry of website and third-party delivery orders into their POS system. This process was time-consuming, prone to errors, and diverted staff from customer service. The inefficiencies posed significant challenges as the business scaled.
Solution: Implementing Vita Mojo’s Order Management System
Vita Mojo introduced a comprehensive Order Management System that unified all ordering channels into a single platform, including POS, digital, and delivery partners. This integration streamlined operations, enhanced order accuracy, and provided a consistent brand experience across all customer touchpoints.
A key feature was the introduction of self-order kiosks in-store. These kiosks became the primary ordering method, significantly reducing the need for manual order-taking. As Bridie Fox, Operations Director at I am Doner, noted:
