Bleecker’s intelligent
menus increase ATV
by 11%

Challenge

Bleecker’s kitchens are small and compact, and the team rotates between serving customers, preparing food, packing orders and back 
to serving guests. Staff need to operate neatly and efficiently to allow the kitchen team to excel, consistently delivering the highest quality food the brand is known for.

As demand grew and its kitchens got busier, Bleecker was looking 
for a way to improve efficiency and maximise revenue from every transaction.

Solution

Bleecker turned to Vita Mojo to streamline operations, installing Kiosks and Click & Collect for a more efficient way to manage and fulfil orders during peak periods.

With the introduction of these digital ordering channels, guests are presented with a new way to browse the menu, within an intuitive UI 
full of high-quality images of the mouth-watering menu. Bleecker is 
able to use intelligent menu design to iterate its menu, maximise sales and make updates across all its sites at the click of a button.

Bleecker identified milkshakes as a special menu item, and with the highest margin they wanted to make them more prominent to guests 
on its new digital ordering channels. The brand highlighted its shakes 
by putting them front and centre on their kiosks with tempting imagery that guests couldn’t resist.

In addition to the shakes, Bleecker added fries and sauces as 
upsells to their burgers, and also introduced the items as basket recommendations to guests depending on their orders, to ensure 
the full experience.

As a result of these changes, Bleecker quickly saw significant uplifts across all categories and their highest number of weekly milkshake sales ever.

Results

Support every step of the way

With support from a dedicated account manager, Bleecker is able to review their data and identify improvements to keep the brand making the most of the platform, growing ATV and improving efficiency

Menus that deliver

Bleecker can put a spotlight on menu items and grow basket sizes 
like never before. The use of upsells, basket recommendations and marketing capabilities helps the brand boost sales. For instance, 
there was a 141% increase in sides & drinks sales thanks to upsells 
and basket recommendations.

Next level guest experiences

With descriptions, allergen and dietary information, guests have everything they need in front of them and don’t need to feel intimidated asking a member of staff for more info. With these new digital ordering channels, Bleecker increased its ATV by 11% in just 6 months.