The trick to doing self-serve kiosks like McDonald’s (without a McDonald’s budget)

And yet only 28% of operators reported that improving efficiency is a top focus area for the business.

To unlock revenue, operators need to change the order of these priorities. It’s putting the cart before the horse to focus on growth before fixing inefficiencies.

Trying to manage these inefficiencies rather than fixing them will ultimately slow down your operation to a halt. You’ll lock out any chance of achieving those all important revenue growth targets.

Forward-thinking brands that have tackled the inefficiencies within their tech stack first have gone on to achieve exponential return in revenue with new order channels. We’ve seen kiosks contribute to increases in ATV as high as 35% in those operations that have taken this approach.

How to fix inefficiencies in your tech stack

The good news is that there are alternatives to separate point solutions which can ease the complicated web of a fragmented tech stack.

An order management system, for example, streamlines the entire order journey in one system. This allows you to take and fulfil 100% of orders from all channels in the same platform, including those from third-party delivery and – of course – kiosks.

“Obviously one of the benefits of kiosks is you can take more orders, but that’s only a good thing if you can actually make the food. 

When people are answering the telephones and processing the delivery orders and the JustEat orders it produces a lot of stress. Taking that entire part out of the equation was a massive part of what’s got us to where we’re at today”

Paul Baron

Founder of I am Doner

Managing all menus in one place, handling all orders through one KMS, and accessing all your sales data in one platform changes the game for your operation’s efficiency.

It empowers you to launch and manage multiple order channels – such as kiosks – with ease. And it frees you to focus on boosting profit from these channels instead of getting bogged down in the day-to-day operations.

Now you can start to carry out kiosk tactics similar to the McDonald’s kiosk strategy that will boost sales, increase profit, and supercharge customer loyalty.

Here are some guides to get started:

• Menu engineering: With all menus updated in the same place, you can easily experiment with upsells, basket recommendations and meal deals from your kiosks. Who can resist adding fries?
• Omnichannel loyalty: Provide guests with a connected loyalty scheme that earns points towards a single reward, no matter how they order. If they’ve earned points with Click & Collect, they can redeem them at the kiosk.
• Centralised sales data: Get the big-picture view of your complete operation with sales data that all sits in one place. Learn insights like how kiosks perform at certain locations or what menu items sell the best via kiosks, and use these to make data-backed decisions for your kiosk strategy.